Showing posts with label Full Cost of Attendance Scholarships. Show all posts
Showing posts with label Full Cost of Attendance Scholarships. Show all posts

Wednesday, April 20, 2016

UNO Not Ready for "Full Cost of Attendance Scholarships" - What They Are, and Why Is This Important?

By Jon Brooks

An interesting "bullet point" popped out of Henry Cordes's Omaha World-Herald article on UNO Hockey this week that is important for fans to take note of:
"UNO still isn't ready to implement full cost of attendance scholarships. [Alberts] said he's not sure how many other major hockey schools are doing so, but he said he doesn't feel UNO is at a competitive disadvantage at this point. UNO will continue to evaluate the situation."

Some readers might not be familiar with "full cost of attendance scholarships." This is a new movement in the world of NCAA athletics.

Such scholarships allow schools to pick up the costs for things like "travel expenses," "personal expenses," and "meals and snacks." The NCAA has a Q&A on the topic, and the expenditures will vary based on the school, but will generally range from up to $1,000 to around $6,000 annually, according to a CBS Sports survey about the cost of attendance impact.

In essence, it covers more than tuition, room and board, and required books. It changes the definition of a "full scholarship."

The nation's five wealthiest NCAA-member conferences voted to approve the move. As of Aug. 1, 2015, the new expenditures by schools are now allowed (but not required).

According to USA Today, the resulting changes mean students are receiving $160 million in additional benefits each year as part of this program. The USA Today article includes a video interview with reporter Steve Berkowitz, and he discusses the changes and research he did for the story.

North Dakota Already Offering "Full Cost of Attendance Scholarships" for Hockey
In a blog post last week, I talked about the announcement that North Dakota had decided to dissolve its men's baseball and golf programs.

Eliminating those two sports will save the UND athletic department $750,000 annually, according to Brad Schlossman's article in the Grand Forks Herald.

What was more interesting was to learn that North Dakota already offers "full cost of attendance scholarships" for its men's and women's hockey programs. The university will introduce those scholarships for ALL sports starting next season (at an estimated cost of $731,000).

It's worth noting that the money saved from the eliminated programs is essentially the same amount of money the "full cost of attendance scholarships" will require for funding.

(Note: Miami (OH) will also be an NCHC school offering "full cost of attendance scholarships" for hockey.)

Conflicting Messages
While UNO said this week that it "isn't ready" to implement "full cost of attendance" scholarships, College Hockey News reported in an interview with Dean Blais on Oct. 21, 2015, that UNO would be offering the scholarships:
"'It's all part of the college hockey 'arms race,' with 'full cost of attendance' scholarships being added to it this year, something UNO will be doing.
 'It's one thing after the next,' Blais said. 'That's just the way it is. You don't have to like it, but that's the way it is.'"

It seems, at least for now, that UNO is in a "holding pattern" regarding the additional expenditures for their athletic programs -- including hockey.

What Are the Consequences?
While no one knows the long-term effects of this move by NCAA institutions, it could further the gap between the "haves" and "have nots." It could allow "Power 5" conferences to further increase their competitive advantage over smaller, less financially stable schools and conferences.

As it regards college hockey, there is little doubt that a conference like the Big Ten (along with schools like Notre Dame and Boston College) will have an increased advantage (and will have the budgets to sustain such expenditures for hockey).

As Adam Wodon of College Hockey News points out, we "haven't even gotten into the potential fishiness when it comes to determining what the full cost of attendance is."

Where Will UNO Go From Here?
While the continual "arms race" can create financial burdens and instability, UNO needs to carefully consider its path forward.

One of the selling points during the construction of UNO's Baxter Arena was that the program would finally have a full-time practice facility.

That was a "sticking point" UNO coaches and administrators suggested had been used against them during recruiting battles with other schools.

The difference between an average season and a Frozen Four appearance can oftentimes come down to a couple of players on a roster.

The question is whether "full cost of attendance scholarships" will create gaps between NCHC-member schools.

It also brings into question whether conferences like the NCHC should have policies in place regarding the sorts of scholarships its member institutions offer -- in order to keep a congruent level of competiveness.

The Final Sum Game
UNO made the decision to invest $90 million on a hockey arena in order to be more competitive, and maximize its revenue potential.

The university needs to realize that lack of "full cost of attendance scholarships" could make it more difficult to land a top-tier player in recruiting battles with other institutions -- including fellow conference schools.

While some might not think it will make much difference in the near term, recruiting is a "game of inches," and you have to give your coaching staff every advantage possible.

Thursday, April 14, 2016

UND Cuts Programs Hours After A National Championship -- Sound Familiar?

By Jon Brooks

This week's athletic program cuts by the University of North Dakota took me back to 2011, when the University of Nebraska at Omaha announced it was eliminating the football and wrestling programs, adding men's soccer and golf, and moving all remaining programs to the Division I level.

On April 12, the University of North Dakota announced it was cutting its men's baseball and golf programs:




The announcement was made less than 72 hours after the North Dakota men's hockey team won the 2016 NCAA Men's Ice Hockey Championship in Tampa, FL. Eliminating the programs is expected to save the UND athletic department $750,000 annually. The athletic budget cuts (totalling $2.4 million overall) are part of a $9.5 million university-wide reduction mandated by the state's governor, due to revenue shortfalls.  

Back in 2011, UNO made a decision to cut football and wrestling from its lineup of sponsored sports, due in part to budgetary issues and revenue deficits. The university had its sights set on moving all sports to D-I, rising up from the Division II level in order to improve fundraising efforts and the overall profile of athletics. They had an invitation from the Summit League (which didn't offer FCS football or men's wrestling in its arsenal) -- something needed in order to move up to the Division I level.

UNO added men's soccer and golf to align better with the Summit League. 

The elimination of football and wrestling was announced mere hours after the wrestling program won the NCAA D-II National Championship. 

The resulting cuts unleashed a veritable firestorm of commentary in Omaha. Not only was the topic discussed ad nauseum in local sports circles, national outlets like ESPN picked up the story

To this day, there are people in Omaha who question that move. To say that some people haven't been able "move on" is an understatement. In many instances, the most critical are those who give UNO Athletics barely a passing glance these days. 

But it illustrates the powerful public relations impact such moves can have on collegiate athletic departments around the nation. 

At issue is whether a university -- as long as it meets its Title IX and NCAA requirements -- should be forced to keep athletic programs that are a "drain" on the budget, and struggle to generate revenue and support.

College athletics exited the nostalgic realm of "kids playing a game" years ago. These programs serve as major business operations, and provide serious revenue and marketing opportunites for universities across the fruited plains. 

Furthermore, smaller schools like UNO are now faced with having to offer "full cost of attendance scholarships" for their key athletic programs -- which covers expenses beyond tuition, room and board, and textbooks. 

North Dakota started offering the stipends for men's and women's hockey programs this year, and will introduce it for all of its sports next season at an estimated cost of $731,000. 

The "cost of attendance" movement was sparked by the more powerful schools (many of which play BCS football), but its impact is having a "trickle down" effect on smaller schools playing "niche sports" in smaller conferences. 

There already exists a "have/have not" culture in university athletics nationwide. The introduction of stipends has the potential to further drain the tenuous budgets of schools that don't garner the television revenue that the larger football schools have in the power conferences. 

Schools like North Dakota and UNO will do what it takes to keep their hockey programs at a congruent level with Big Ten institutions like Minnesota and Michigan in terms of funding these "cost of attendance" scholarships. At issue, though, is what will have to be sacrificed in that effort. 

The Omahas, Colorado Colleges, Denvers, St. Clouds, and North Dakotas of the world don't have the same sort of lucrative TV contracts (based on football programming packages with cable and satellite providers) that BCS schools have in place. 

The reality is that the programs that get cut are oftentimes "successful" in terms of success in the arena of competition. 

The relative success of the North Dakota baseball program is highlighted in this column by Wayne Nelson of the Grand Forks Herald:


There is little doubt that moving all sports to the D-I level increases the profile and talent pool available to a school -- but it also increases annual expenses in terms of scholarships offered, coaching salaries, and travel costs. 

In many instances, institutions have to upgrade facilities in order to remain competitive. UNO's new Baxter Arena was essentially a necessity for its fledgling D-I basketball and volleyball programs in the Summit League, and the baseball and softball programs will eventually need have their own digs (they currently lease time at local high school parks). 

Time and again, programs that face the proverbial "hangman's noose" make proclamations such as "if only we'd known, we could have fundraised to make up the difference." 

In my mind, if interested boosters are interested "after the fact," where were they during the proceeding budgetary years with such revenue-inducing efforts?

Anyone with half a clue understands that all collegiate athletic programs face budgetary constraints on an annual basis. Why aren't more outside boosters "leading the charge" to boost revenues for "rainy-day funds" if they are so concerned?

Part of the reason Bridget and I spend an inordinate amount of time and money focused on UNO Hockey (and various happenings at the University of Nebraska at Omaha) is that we believe it is a "cause" worth our time and effort.

We have both worked doing fundraising for various non-profit organizations and trade associations in the Omaha area, and understand that it is best not to take anything for granted.  

Despite best efforts, athletic programs can find themselves on the chopping block. It can be a hard dose of reality for those who believe in a quaint, nostalgic notion of "amateur athletics." Everyone is quick to point a finger and make grand proclamations. 

The answer lies somewhere between Cinderella's 1980s power ballad "Don't Know What You Got (Til It's Gone)" and Elsa Raven's campaign to "Save the Clock Tower" in the 1985 movie "Back to the Future."

We have to balance desire and reality. 

In the scratchy vocal stylings of Cinderella lead singer Tom Keifer: "I can't tell ya baby what went wrong...I can't give you back what's been hurt...heartaches come and go and all that's left are the words."