Control Services Named First-Ever Jersey Patch Sponsor for Maverick Hockey

 

By Bridget (Weide) Brooks
Omaha Athletics announced Friday that Omaha-based Control Services Inc. has signed a multi-year agreement to become the first uniform patch sponsor in Maverick Hockey history.

For fans, the most noticeable change will be the addition of a commercial patch to the Maverick jerseys beginning next season. The NCAA’s updated policy allows up to two logos during regular-season competition.

The agreement was facilitated through Learfield’s Omaha Sports Properties, the department’s multimedia rights holder.

The announcement follows a January decision by the NCAA Division I Cabinet approving advertisement patches on uniforms beginning Aug. 1, 2026. (Source: https://news.sportslogos.net/2026/01/24/ncaa-approves-advertisement-patches-on-uniforms-starting-with-2026-27-season/college/)

The policy allows Division I programs to place up to two commercial logos, each no larger than four square inches, on uniforms during regular-season competition. Postseason NCAA championship events remain excluded.

With this agreement, Omaha becomes:

• The first known non-Football Bowl Subdivision (FBS) institution to formalize a uniform patch sponsorship

• The first program in Division I men’s ice hockey to secure a jersey patch sponsor

• The first institution in the Division I-AAA subdivision to sign such an agreement

• And the first Division I school in the state of Nebraska with a uniform patch sponsor

The Control Services logo will appear on Maverick Hockey jerseys beginning with the 2026-27 season. In addition to the uniform patch, the partnership expands to include two goal-line in-ice logos and additional signage around Baxter Arena.

In a statement, Vice Chancellor / Director of Athletics Adrian Dowell cited the evolving revenue landscape of college athletics as a factor in pursuing new partnership opportunities.

Control Services CEO Ron Brasel and President Jason Brasel are Omaha natives and alumni of the University of Nebraska at Omaha.