Brandon Scanlin commits to the University of Nebraska-Omaha | https://t.co/6eFW53B0l6 | #AJHL pic.twitter.com/ZdqufyXAOf— Brooks Bandits (@BrooksBandits) September 28, 2018
Wednesday, October 3, 2018
Where Will Gabinet & Co. Focus Recruiting in the Future?
Tuesday, April 10, 2018
Feedback From the Fans: Review of the 2017-18 UNO Hockey Season
The overwhelming takeaway was this: 2017-18 felt like a turning point.
Fans didn’t pretend the program suddenly became elite overnight, but they consistently talked about a new mindset, stronger effort, and a clear sense that the program was finally moving in the right direction. The arrival of a new coaching staff brought renewed optimism, and many fans said they enjoyed watching the team improve as the season went on.
Just as important as the on-ice product was the sense of community. Fans repeatedly mentioned how much they value the shared experience — talking hockey with other fans, following the team together online, and feeling like part of something bigger than just a single game. For many, that sense of connection is what keeps them coming back.
At the same time, the survey made it clear that loyalty doesn’t mean not voicing your opinion. Even among long-time season ticket holders, there were real concerns about pricing, especially for families and upper-bowl fans. Many people said UNO Hockey is their main winter entertainment, but rising ticket and concession costs are making it harder to justify attending every game.
Fans also talked about value beyond wins and losses. Small things matter. Simple season ticket holder perks, better communication, and clearer recognition of long-time supporters came up again and again. Most weren’t asking for anything extravagant - just signs that their loyalty is noticed and appreciated.
Game-day atmosphere drew a mix of praise and constructive criticism. Baxter Arena is viewed as a good venue, and production elements and student energy were seen as improvements. But fans asked for better balance — fewer awkward promotions, fairer access to giveaways across all sections, and a little more awareness of volume and pacing.
Perhaps the most telling insight was how fans actually stay informed. Many rely on fan-run spaces and word-of-mouth more than traditional advertising. That community network plays a major role in keeping people engaged, informed, and invested in the program.
Taken together, the feedback paints a picture of a fan base that is hopeful, committed, and paying attention. Fans believe the program is headed in the right direction. They want to help it grow. And they’re offering thoughtful, practical ideas not because they’re unhappy — but because they care.
We’ve always believed that the people who show up, buy tickets, travel, and stick with the program through ups and downs have valuable insight. This survey wasn’t about venting or grading a season. It was about listening. Capturing what fans actually experienced, what they value, and what they think would make UNO Hockey better. The goal has always been the same: help the program grow by amplifying thoughtful fan feedback and turning it into something constructive.
Feedback From the Fans
Review of the 2017-18 UNO Hockey Season
Submitted by
Mavpuck.com
Overview
The administrators of the Maverick hockey fan site Mavpuck.com solicited feedback from UNO hockey fans following the 2017-18 season to better understand fan experiences at Baxter Arena, perceptions of value, and opportunities to improve the overall game-day experience.
Feedback was collected through an online survey distributed during and immediately after the season. This report reflects completed survey responses only. Respondents included long-time season ticket holders, newer fans, students, and fans who follow the program from outside Omaha.
Specifically, this report focuses on the following areas:
Who responded to the survey and how they engage with UNO Hockey
What fans enjoyed most about the 2017-18 season
Season tickets, renewal considerations, and perceived value
In-game promotions and activities
Overall game-day atmosphere at Baxter Arena
Fan communication channels, community, and engagement
Key opportunities identified by fans
This report combines quantitative results with verbatim fan comments to highlight recurring themes and practical suggestions.
Who Responded
Fan tenure
Survey respondents skewed heavily toward long-time fans:
- First season: a very small percentage
- 2-3 years (Baxter era): under 10%
- 4-9 years (Qwest/Centurylink years): just under one-third
- 10+ years: just under one-quarter
- Since Day 1 (1997): approximately one-third of respondents
- This indicates that the feedback primarily reflects the perspectives of fans with deep familiarity and long-term emotional investment in the program.
Season ticket status
The survey was dominated by season ticket holders:
Full-game season ticket holders represented the clear majority
Smaller segments included former season ticket holders, fans who have never held season tickets, and students
As a result, much of the feedback — especially on pricing, renewal, and value — comes from fans who are financially and emotionally committed to the program.
Blue Line Club participation
Only a small percentage of respondents indicated they joined the Blue Line Club during the 2017-18 season. Among those who did not join, many indicated either lack of awareness, unclear value, or limited participation in BLC activities.
What Fans Enjoyed Most About the 2017-18 Season
The most consistent theme in open-ended responses was optimism about the direction of the program under the new coaching staff.
Fans repeatedly referenced:
A new mentality and culture
Improved structure and effort
Visible buy-in from players
A sense that the program was moving in the right direction
Representative comments included:
“New mentality and attitude to the team with Gabs in charge now.”
“Clear evidence of a new era under Gabinet.”
“The growth of the culture under Gabinet.”
“The team exceeded my expectations. I wasn’t sure before the season.”
Beyond on-ice performance, fans also cited:
Improved energy at Baxter Arena
Better student section participation
Strong video production and in-game presentation
A sense of community among fans, particularly through the Mavpuck Facebook group
Several fans described the season as more enjoyable even when results were inconsistent, because effort and engagement felt different than in previous years.
Season Tickets, Renewal, and Value Perception
Strong loyalty, but with growing pressure
Many season ticket holders indicated they had already renewed or fully intended to renew. For these fans, UNO Hockey represents their primary winter entertainment and a way to support the university and program they care about.
At the same time, a significant number of comments reflected price sensitivity, especially among:
Families
Fans in the upper bowl
Fans balancing other sports or entertainment spending
Common themes included:
Rising ticket prices
High concession costs
Difficulty justifying attendance for a family of four
Comparisons to other local sports and entertainment options
Representative comments included:
“Great value for the dollar. Our top entertainment expenditure after dining out.”
“Concessions are way too high. Hard to take the family to every game.”
“It should never cost a family of four $120 to go to a game.”
Desire for recognition and perks
Even among loyal season ticket holders, many fans expressed a desire to feel more appreciated. Suggestions were often modest and practical, such as:
Concessions discounts or refillable cups for season ticket holders
Apparel discounts
Small giveaways or exclusive items
More season ticket holder-only events
Several fans explicitly stated that they renew because they love the program, not because of the perks — but that better recognition would strengthen that loyalty.
Ticket management and flexibility
A recurring frustration involved ticket transfer and seat management:
Difficulty transferring tickets to friends or family
Challenges upgrading seats
Informal seat “ownership” without official transfer options
Additionally, fans repeatedly mentioned frustration with:
Large blocks of empty premium or club seats
The contrast between empty sections for many games and packed sections for marquee opponents
This was perceived as both an optics issue and a missed opportunity to improve atmosphere.
In-Game Promotions and Activities
Fan opinions on promotions fell into two clear camps.
“I’m here for the hockey”
A substantial portion of respondents stated that promotions have little impact on their enjoyment. These fans indicated they attend games to watch hockey and often ignore intermission activities altogether.
Comments included:
“Nothing. I don’t come to games for those things.”
“I bring reading material between periods.”
“Doesn’t much matter to me.”
Fans who care want fairness and consistency
Among fans who do pay attention to promotions, several themes emerged:
Promotions and giveaways disproportionately favor the lower bowl
Upper-level fans rarely have opportunities to participate
Some activities feel awkward, repetitive, or poorly executed
Promotions that were consistently mentioned positively:
Bubble soccer
Chuck-a-puck (with better organization)
Interactive or competitive shooting contests
Common criticisms included:
Limited reach of t-shirt tosses
Awkwardness of the kiss cam
Dislike of lottery ticket or credit card-based promotions
A desire for more creativity and fairness
Many fans emphasized that fewer, better-executed promotions would be preferable to a larger number of low-impact activities.
Game-Day Atmosphere at Baxter Arena
Overall sentiment about Baxter Arena was generally positive, with fans acknowledging improvements over previous seasons.
Positive elements cited included:
Strong video and production quality
Improved student section energy
Traditions such as post-win celebrations and fight song moments
The most frequent criticism related to volume and noise levels:
Music perceived as too loud
Difficulty conversing in seating areas
Concerns from fans with sensory sensitivities
Importantly, this feedback was rarely framed as “the atmosphere is bad,” but rather as “the atmosphere is close and could be better tuned.”
Communication, Community, and Engagement
How fans get information
Fans overwhelmingly rely on digital and community-based sources for information about UNO Hockey. The most frequently cited sources included:
Mavpuck.com
Mavpuck social media channels
Omaha World-Herald coverage
UNO Athletics social media
Traditional advertising channels such as radio and television were mentioned far less frequently.
Role of fan community
Engagement data and comments reinforce the importance of fan-to-fan community:
Long-term participation in the Mavpuck Facebook group was common
Many fans indicated they learn about renewals, events, and news through other fans rather than official communications
This suggests that fan-run communities play a significant role in sustaining engagement, particularly among long-time supporters.
Key Opportunities Identified by Fans
Based on recurring themes, fans identified several areas where small changes could have meaningful impact:
Enhance season ticket holder recognition with simple, tangible perks
Address pricing pressure, particularly for families and upper-bowl fans
Improve ticket flexibility, including transfers and upgrades
Rebalance promotions so upper-level fans can participate
Fine-tune game-day volume and pacing rather than overhauling atmosphere
Leverage fan communities more intentionally as communication partners
Monday, January 29, 2018
2018 Skate with the Mavs
Jon saw the UNO Hockey locker room at Baxter Arena for the first time on Sunday (well, since summer 2015 when we got a peek inside Baxter Arena, including the uncompleted locker room.)
You can read all about it here.
Friday, September 22, 2017
2017-18 UNO Hockey Schedule
Friday, Oct. 6 – 7:07 p.m.
Exhibition vs. Nipissing (Lakers)
AT BAXTER ARENA
Friday, Oct. 13 – 6:15 p.m. Central
Non-conference vs. UMass Lowell
at Lowell, Massachusetts
Saturday, Oct. 14 – 6:05 p.m. Central
Non-conference vs. UMass Lowell
at Lowell, Massachusetts
Friday, Oct. 20 – 7:07 p.m.
Non-conference vs. Arizona State
AT BAXTER ARENA
Saturday, Oct. 21 – 7:07 p.m.
Non-conference vs. Arizona State
AT BAXTER ARENA
Thursday, Oct. 26 – 6:35 p.m. Central
Non-conference vs. Notre Dame
at South Bend, Indiana
Friday, Oct. 27 – 6:35 p.m. Central
Non-conference vs. Notre Dame
at South Bend, Indiana
Friday, Nov. 10 – 8:37 p.m. Central
Conference vs. Colorado College
at Colorado Springs, Colorado
Saturday, Nov. 11 – 7:07 p.m. Central
Conference vs. Colorado College
at Colorado Springs, Colorado
Friday, Nov. 17 – 6:05 p.m. Central
Conference vs. Western Michigan
at Kalamazoo, Michigan
Saturday, Nov. 18 – 6:05 p.m. Central
Conference vs. Western Michigan
at Kalamazoo, Michigan
Friday, Nov. 24 – 7:07 p.m.
Non-conference vs. Northern Michigan
AT BAXTER ARENA
Saturday, Nov. 25 – 7:07 p.m.
Non-conference vs. Northern Michigan
AT BAXTER ARENA
Friday, Dec. 1 – 7:07 p.m.
Conference vs. St. Cloud State
AT BAXTER ARENA
Saturday, Dec. 2 – 7:07 p.m.
Conference vs. St. Cloud State
AT BAXTER ARENA
Friday, Dec. 8 – 7:07 p.m.
Conference vs. Minnesota-Duluth
AT BAXTER ARENA
Saturday, Dec. 9 – 7:07 p.m.
Conference vs. Minnesota-Duluth
AT BAXTER ARENA
Friday, Dec. 29 – 7:07 p.m.
Non-Conference vs. Union
AT BAXTER ARENA
Saturday, Dec. 30 – 7:07 p.m.
Non-Conference vs. Union
AT BAXTER ARENA
Friday, Jan. 5 – 7:37 p.m.
Conference vs. North Dakota
at Grand Forks, North Dakota
Saturday, Jan. 6 – 7:07 p.m.
Conference vs. North Dakota
at Grand Forks, North Dakota
Friday, Jan. 12 – 7:07 p.m.
Conference vs. Miami
AT BAXTER ARENA
Saturday, Jan. 13 – 7:07 p.m.
Conference vs. Miami
AT BAXTER ARENA
Friday, Jan. 19 – 8:05 p.m. Central
Conference vs. Denver
at Denver, Colorado
Saturday, Jan. 20 – 8:05 p.m. Central
Conference vs. Denver
at Denver, Colorado
Friday, Jan. 26 – 7:07 p.m.
Conference vs. Western Michigan
AT BAXTER ARENA
Saturday, Jan. 27 – 7:07 p.m.
Conference vs. Western Michigan
AT BAXTER ARENA
Friday, Feb. 2 – 7:37 p.m.
Conference vs. St. Cloud State
at St. Cloud, Minnesota
Saturday, Feb. 3 – 7:07 p.m.
Conference vs. St. Cloud State
at St. Cloud, Minnesota
Friday, Feb. 16 – 6:37 p.m. Central
Conference vs. North Dakota
AT BAXTER ARENA
Saturday, Feb. 17 – 7:07 p.m.
Conference vs. North Dakota
AT BAXTER ARENA
Friday, Feb. 23 – 7:07 p.m.
Conference vs. Colorado College
AT BAXTER ARENA
Saturday, Feb. 24 – 7:07 p.m.
Conference vs. Colorado College
AT BAXTER ARENA
Friday, March 2 – 7:07 p.m.
Conference vs. MN-Duluth
at Duluth, Minnesota
Saturday, March 3 – 7:07 p.m.
Conference vs. MN-Duluth
at Duluth, Minnesota
First Round Playoffs – Campus Sites
Friday, March 9
Saturday, March 10
Sunday, March 11 (if needed)
NCHC Frozen Faceoff – St. Paul, MN
Friday, March 16
Saturday, March 17
Monday, March 20, 2017
Getting The Band Back Together: The Case For Mike Kemp's Return as Head Coach
At the time, a few souls on social media suggested that former UNO Head Coach Mike Kemp (on staff since 2009 as an assistant athletic director) should step in and take the reins of the faltering Mavericks.
In the wake of Dean Blais's resignation last week -- and factoring in the state budget crisis that is impacting all government operations, including the university system -- some have suggested that UNO could save money by putting Mike Kemp back in charge of the program.
While the notion might be the ramblings of a vocal few on the web, the idea does have merit. In fact, it is an intriguing idea.
Here's why:
- Many believe UNO assistant coach Mike Gabinet will be named the next head coach. Be that as it may, some are wary regarding Gabinet's lack of experience in the NCAA, and no long-term experience recruiting at this level.
- Much has been made of the fact that Dean Blais never purchased a home in Omaha. Some have implied he was more of a "commuter coach" who didn't fully invest himself in the practice of schmoozing boosters and fans.
- As a result, many have suggested UNO needs a coach who understands the unique culture at UNO -- even if it means sacrificing experience.
- Even though UNO Athletic Director Trev Alberts recently told a local radio talk show that financial pressures wouldn't impact hiring a new coach, it still is a factor in every decision UNO makes from an institutional point of view.
Kemp satisfies all the criteria listed above. He has invested himself in Omaha the past 21 years. Prior to his stint as UNO head coach and assistant AD, he was a college assistant for 20 years, and was even the head coach of UNO's upstart club team in 1975.
Kemp is perpetually a fixture at various UNO sporting events throughout the year -- representing athletics and the university in his official capacity.
I've known Mike Kemp since the program began, and worked with him in various capacities when I was on the UNO Blue Line Club Board of Directors.
If there are concerns about Gabinet being ready to pull the strings of a team two years removed from the Frozen Four, Kemp leading the team for a few seasons would allow Gabinet to more fully acclimate to the job.
It would also allow Kemp and Gabinet to find another assistant who can handle the bulk of the recruiting duties. I would imagine that former Maverick Rob Facca -- currently a Chicago Blackhawk scout -- would be a top choice for recruiting coordinator in that scenario.
Prior to his NHL gig, Facca was an assistant with Northern Michigan University and Western Michigan University -- and recruited 18 players on the Bronco squad that is a #2 seed in this year's NCAA tournament.
With Kemp as head coach, I think he could convince Facca to take an assistant position with the program. Facca has a home in Omaha and remains connected to the team's coaching staff and alumni. In addition to Facca, former UNO assistant (and player) Nick Fohr -- currently a coach with the U.S. National Development Team -- might be an attractive option.
I believe Mike Kemp is 64 (he was 43 when UNO hired him away from Wisconsin in 1996). If, in our hypothetical scenario, UNO was to name Kemp head coach, it likely wouldn't be a long-term job.
It would be for the short term, provide stability to the program, and allow the assistants to "season a bit" in the "meat grinder" that is the NCHC -- before taking over in a few years.
It would also allow Mike Kemp to go out as he started … with UNO.
Kemp was 194-223-57 in his 12 seasons coaching UNO. While the record is sub .500, you're talking about starting from nothing. This isn't like Arizona State or Penn State -- schools that had successful club programs prior to moving up to D-1 (and UNO doesn't have athletics that play in a "power 5" conference).
The record doesn't tell the whole story. Kemp teams got a lot out of players who weren't blue chippers. In his third season, the Mavs made the CCHA championship game at Joe Louis Arena. In his fourth season, UNO won 24 games and made the conference semifinals at Joe Louis Arena.
UNO made its first NCAA tournament appearance in 2006, and had its first legit Hobey Baker candidate in Scott Parse.
It might not have always been pretty, but the program accomplished a considerable amount during those years.
I'm sure most former coaches have those moments where they say, "If I could do it again, I would do X, Y and Z differently..."
Two of the finest head coaches in Division 1 hockey today are former Kemp assistants -- David Quinn (Boston University) and Steve Rohlik (Ohio State).
Here's a chance for Kemp to setup the next generation of leadership, and use his 30+ years of coaching experience behind the bench, once again.
Thursday, January 12, 2017
UNO Hockey at Colorado College -- Jan. 13-14, 2017
The good news is, Colorado College is at the bottom of the league, so we've got that going for us. However, they're currently on a hot streak, and the Mavs defense is suspect after last weekend, so we'll see...
Series preview articles:
Omaha World-Herald series preview article:
http://www.omaha.com/uno/hockey/mavs-want-to-put-rough-weekend-behind-them-after-lopsided/article_fa8a735d-4754-5fe9-b0af-0a43237de607.html
Omavs.com article:http://www.omavs.com/ViewArticle.dbml?SPSID=795013&SPID=135111&DB_OEM_ID=31400&ATCLID=211406592
Colorado College Tigers article:http://www.cctigers.com/news/2017/1/11/mens-ice-hockey-hot-tigers-return-home-to-face-omaha.aspx?path=mhock
When:
Friday, 8:07 p.m. Central
Saturday, 7:07 p.m. Central
Radio/TV Coverage:
Both games will be broadcast live on 1180 AM (The Zone 2). Dave Ahlers will provide play-by-play and Terry Leahy will give color commentary. Coverage begins at 7:37 p.m. on Friday night and 6:37 p.m. Saturday night with the First National Bank Pre-Game Show.
Friday night's game will be available on ASN; both games will be available on the NCHC.tv.
Live Audio and Stats:
Live audio link here.
Next Weekend:
The Mavs take on Miami (OH) in a conference series next weekend at Baxter Arena.
Friday, January 6, 2017
Omaha vs. North Dakota, Jan. 6-7 at Baxter Arena
Nope. Not this year.
They did do a preview video -- which is very nice -- but there was no mention of UND as defending national champions, or the team rankings.
Tonight, the rivalry continues.#MaverickUprising pic.twitter.com/e9jyAaggls— Omaha Hockey (@OmahaHKY) January 6, 2017
So, when you see empty seats at Baxter Arena this weekend (or worse, fans in UND apparel), remember that.
The UNO/UND "rivalry" series is always an interesting one, especially at Baxter Arena. The Mavs did claim one game last season -- a shootout win in Grand Forks in mid-January. North Dakota took both games in Omaha in late February last year, but the F'n Hawks this year are not the same team that claimed the championship last year.
North Dakota has a record of 10-6-3 overall and 3-4-1-1/0 in the NCHC, putting them in sixth place in the NCHC. They are ranked #7 in both national polls. UND has been very effective on the road, with a record of 4-3-1 in away games this season.
The Mavs have also been "road warriors," but have had better luck at Baxter Arena recently, having swept Lake Superior State last weekend in non-conference action. The Mavs are 11-6-3 this season and 4-4-0 in the NCHC (fifth place). UNO is #18 in the USCHO poll and "received votes" in the most recent USA Today/USA Hockey Magazine poll.
By the way, don't forget that Sunday is Skate With the Mavs.
Media Roundup Leading to the Series:
OMavs series preview:
http://www.omavs.com/ViewArticle.dbml?DB_OEM_ID=31400&ATCLID=211393807&_ga=1.116483779.478938414.1475960606
UND Athletics series preview:
http://www.undsports.com/ViewArticle.dbml?SPSID=58684&SPID=6405&DB_LANG=C&ATCLID=211391892&DB_OEM_ID=13500
Tony Boone's Omaha World-Herald series preview:
http://www.omaha.com/uno/hockey/mavs-fired-up-to-face-north-dakota-share-coach-dean/article_6ca087fe-20bf-5f7e-8846-5bda764040fe.html
OMavs weekly news release:
http://www.omavs.com/pdf9/5172323.pdf
Tickets:
This is the one series of the year where tickets are consistently hard to come by.
Friday tickets on Ticketmaster ($20-$27):
http://www1.ticketmaster.com/omaha-mavericks-hockey-v-university-of-omaha-nebraska-01-06-2017/event/06005103EDCDB497?artistid=838151&majorcatid=10004&minorcatid=9&f_tmol_checkout=true&f_listview=3&f_display_landing_popup=true&f_sessioncam=1&ab=m_efeat4232Mainv1desktop
Few tickets remain for Friday:
Ticketmaster is showing only 3 seats available for Saturday ($20-$27):
http://www1.ticketmaster.com/omaha-mavericks-hockey-v-university-of-omaha-nebraska-01-07-2017/event/06005103EDD2B49B?artistid=838151&majorcatid=10004&minorcatid=9&f_tmol_checkout=true&f_listview=3&f_display_landing_popup=true&f_sessioncam=1&ab=m_efeat4232Mainv1desktop
Ticket Express has tickets available at well above face value ($45-$125) for Friday:
http://www.ticketexpress.com/event/uno-mavericks-vs-north-dakota-baxter-arena-hockey-2017-01-06-7:07-pm-tickets
Ticket Express has a few tickets available for Saturday night ($33-$75):
http://www.ticketexpress.com/event/uno-mavericks-vs-north-dakota-baxter-arena-hockey-2017-01-07-7:07-pm-tickets
There are currently no tickets for sale within the MavPuck Group on Facebook (must be approved for group membership to see the posts), but you can post a "tickets wanted" post:
https://www.facebook.com/groups/mavpuck/
Radio/TV Coverage:
Friday and Saturday night's games will be available by subscription ($) on NCHC.tv.
In addition, Friday night's game is available statewide on NET or via live stream here:
http://netnebraska.org/interactive-multimedia/sports/omaha-maverick-hockey-vs-north-dakota
Saturday's game will be telecast live nationally by American Sports Network. There's some confusion on the UNO vs UND news releases on who is doing the play-by-play and analysis. UNO says Dave Ellis will call the game, and Pat Micheletti will provide color commentary. UND's news release says Dave Ahlers will handle play-by-play with analysis from #oldbull David Brisson and Larry Punteney will serve as rinkside reporter. Regardless, it will be televised.
Radio coverage begins with the First National Bank Pre-Game Show at 6:30 p.m. both nights. We know that Terry Leahy will give color commentary and analysis. Who knows about Dave Ahlers (see above).
Live Audio and Stats:
Live audio link here.
Live stats (Friday) here.
Live stats (Saturday) here.
Next Weekend:
The "road warriors" head out again for another conference series, taking on Colorado College in Colorado Springs on Friday, Jan. 13 and Saturday, Jan. 14.







